Compromise means sacrifice, why should we? 

Published: 22 August 2022

Compromise means sacrifice, why should we? 

Do we really want to have our cake and eat it? Do we want to continue with excessive, unsustainable consumption of resources and still have plenty left to support us and future generations? 

Does it feel like changing to more sustainable ways means we will lose some of the things we value now?  

If so then maybe a re-evaluation of what we really want is needed. Maybe that way we can flip our mindset. What is the real compromise? 

Imagine the perfect world, one where we don’t have to worry about destroying the future for us and our families and future generations. Anything less is the real compromise. 

If we judge everything by its impact on how it changes the way things are now it may feel like we have to compromise what we have now for what the world and its communities need. However, If we judge everything by how it compares to the world that we want to live in then just maybe things will flip on their head. In previous articles, we have seen how the way things are now is compromising what we are striving for in a more sustainable world. We are not living in the ideal world; we are living in a compromised world. By changing the way we live to be more sustainable we can remove some of the compromises we currently have. Polluted air and water systems, unstable climate, loss of plant and animal species that support the ecosystem that we rely on for food, water, clean air and so on. 

Let the priorities of our business match those of us and our communities. The real needs and wants. 

So let’s not compromise and not settle for anything less than sustainable living in a world where we can thrive. 

To summarise, the actions called for in this series of articles are: 

  1. Review the carbon emissions of your business, set some KPIs for their reduction and make a plan to achieve them. 
  2. Consume less and when we must consume keep it greener. 
  3. Plan environmental impact out over the longer term by a shift to reduce, re-use, and repair principles. 
  4. Re-think our business model or product/service offering to reduce environmental impact AND maintain margin. 
  5. Be like Goldilocks, find a size for your business that is not too big and not too small but is just right. 
  6. Set some targets and KPIs for making a positive impact on the people around you. 
  7. Don’t compromise, change the things you can, and work towards a sustainable future. 


See the link below for a short, 15-minute video. Well worth it to help change mindsets from the 20th Century to the 21st Century and beyond.